With the increasing awareness on fashion, today’s young generation, especially teenagers rely on branded wear than stitched garments. Changing lifestyle, influence of visual media, amazing growth of shopping malls etc have revolutionized the apparel market in India. The organized sector kids apparel market is growing at an average rate of 20 percent per annum compared to the 30-35 percent growth in the overall retail industry. The Lakhani owned Gini & Jony dominates the organized segment with a growth rate of 33 percent followed by Weekender Kids and Ruff Kids.

Gini & Jony is a family owned business of the Lakhanis based in Mumbai. It is an Indian brand with an International touch to it and has revolutionized the concept of kids fashion in India. It is catering to the kids between the ages of 2 to 16 years with immense creativity reflecting in their garments. Presently Gini & Jony already have around 21 outlets across India with over 20 franchisees, 40 shop-in-shops and 10 factory outlets. It is also venturing into exporting kids garments to various countries apart from Saudi Arabia and UAE which it currently undertakes. Gini & Jony houses brightly colored clothes of shades like lilac, orange, pink and citrus green that will attract the kids. The product portfolio consists of T-shirts, shirts, jackets, cargos and jeans for boys and Jamaicans, dungarees, skirts, co-ordinates t-shirts and capris for girls. In addition to this they also offer a whole gamut of value-added services specially designed to meet today’s parenting needs. To improve its designs, Gini & Jony hired designers from National Institute of Fashion Technology and sent them regularly to Paris and Hong Kong to update themselves about the latest trends. Gini & Jony has also joined hands with renowned fashion designers who had offered to give fashion and grooming tips for children.

Gini & Jony has, successfully, set-up a joint venture with Pantaloon which dominates the Mens’ and Women’s’ wear segment. They are also planning to have a tie-up with foreign firms to enter into the overseas market. Around 2003, Gini & Jony introduced another branded wear aimed at mass market called the Day 2 Day.

In essence, the brand Gini & Jony can be thought about as that brand which expresses child’s freedom in universally true manifestations of nature, with garments that are designed for a happy, healthy, active, adventurous life. These rugged and comfortable clothes suit any environment and are contemporary, innovative and creative.