SPARKLING ACCESSORIES



The diamond and what it stands for a woman today is not really a product of nature. It is the creation of specific human intent. The diamond finally evolved into what is today when the most famous advertising slogan of the 20th century was coined-‘a diamond is forever’.

Diamonds gives a woman that sense of perfection and love. It’s just loving the beauty, the miracle, the shine it gives in ones life if you possess it. Addressing to the Indian jewelry’s future- “just providing value for money and sheer volumes is a sure recipe for extinction” says a successful luxury brand manager. In the old view luxury meant having it all –jewelry, yachts, mansions and the whole works.

Diamonds has always fascinated women. But to really think of it we do not know whether it is obsession, craze or passion but jewellery has always lured women. The diamond craze is setting the city ablaze as never before. Diamonds are being branded in a big way with new entrants in the arena. The average woman is made to believe that the sparkle of this gem brings in a whole lot difference to their appearance, and of course to their status in society. Some women find that the sparkle is just irresistible, or it is now the ultimate statement of fashion.

While we prefer not to think of diamonds in terms of their retail value, the most ironical reason why women crave them is the fact that they are so expensive. Cost is not just the jeweler’s price. It’s more complex than that. The cost of a diamond is itself like a magnet for many women.

“How much do I love thee? Well, let’s look at my Visa bill.” This is how a man who is smitten with his belle would probably answer. The expense of a diamond is related to its size, the brilliance of its color, and the quality of its cut—the larger the diamond, the more brilliant the color, the better the cut, the more expensive the diamond will be. And naturally, the more beautiful it will be.

Want something exquisite to cement your love relationship? Invest in a quality diamond. Besides, there is nothing more enthralling than to see a woman wearing a fragile but sparkling diamond on her finger or around her neck.

Its luster is eye-catching. Certainly, a diamond in a woman’s hands won’t go unnoticed. The luster is attention grabbing. So the bigger they are, the more eye-catching it gets. The lady wearing it would be very pleased with the attention she gets. Diamonds are the best evening accessories. They make you sparkle, they make you glitter. It shows an air of sophistication and class. Because diamonds are forever. A man giving her woman a hard-earned diamond signifies that he sees her as a part of his future. But if a man is wealthy enough, don’t easily fall for it. He can buy the biggest rock and can divorce you within six-month expiration.

Once again, it’s the media hype. You cannot blame us, women, to see diamond as girl’s best friend. Some women are materialistic, some are not, and it depends on you which category you would admit you belong. Let’s be truthful to ourselves. If you do not like diamonds as gifts, I bet you want something equally expensive! Which remind me that I should add another reason why rich men are better than poor ones? They can afford to give you a glittering rock!

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