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Tue, September 30, 2008 7:10 am By Sarah
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THE ART OF MODERN FRAGRANCE

If a look is in fashion there is a perfume to fit that look that is what the world of women is about. It is designed to blend with your natural body odors to create a unique subtle scent that is your signature. You know you love fragrance because they lift your world. Globally the perfumery industry shares 19% of the total cosmetic industry. The art of modern fragrance making owes much to practices developed in ancient Egypt. The Egyptian attached great importance to perfumes and cosmetics which men and women wore to make themselves attractive and alluring, to restore vitality and good health and as a means of venerating the gods and of negotiating a passage to realm of hereafter. Since then that elusive fragrant whiff and charming facial colours have been perceived to have the powers to uplift certain memorable to cherish and relieve.
Perfume enjoyed huge success during 17th century where the supplies were encouraged by napoleon Bonaparte, made de pompadour and in England by King Henry and Elizabeth. A frivolous product but with a fleeting effect, perfume is the mainstay of a considerable industry. Talking about France where the perfume started, nine out of ten women and one out of two men use perfume. The major brands in market are Lancôme, Guy Laroche, Giorgio Armani, Paloma Picasso and Lanvin.
In India too, since ages, scent was celebrated by poets, contemplated by philosophers and universally appreciated for their profound resonance with body, mind and soul, with increased awareness level and higher disposable incomes, both Indian men and women now believe in liberal use of fragrance and cosmetics to uplift their everyday existence.
The scents for women are predominantly floral, fruity and spicy, eve basically meant for eve wear. With a rapidly growing perfume market, the wearing of perfumes has become more of a necessity, as scents differ from person to person depending on the type, mood and emotions, they are personal buy. Fragrances are also season some meant for summer and other more suited to winter.
The floral, fruity, sporty, light and airy perfumes are summer fragrances while the spicy and heavier fragrance is for colder season. With greater exposure, higher aspiration and lifestyle statement to make the consumer settle for the best that their pockets can fetch, there is huge variety to choose from .Go ahead and sail through the garden of senses.





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