Use of perfumes is extensive in summer seasons and the time for the cosmetic brands to capture the market. The market today is noticing an increase in celebrity launched perfumes. More and more celebrities are venturing into the perfume industry to claim a piece of success and add it to their already shining CVs. A recent survey reveals that one in five Brits between the ages of 16 and 24 own a celebrity endorsed fragrance. High living has always been related to perfumes. In the olden days and civilizations, royal people exuded the fragrance.

In hot, sweaty summer season, you must avoid heavy and loud aromas. Use light, not suffocating, weightless perfumery. In a warm season it is imperative to choose summer versions of your favourite fragrance and perfumes, which contains no spirit. In summers, use light aromas and apply them several times and let them leave body quickly.

When applying perfume, apply it on your pulse points that are the crook of elbow, cleavage, wrists, neck and knees. Or, one of the common practice is to spray the perfume in the air and walk through it, thus every part of the body absorbs the scent.

One of the best known brand this year is Victoria’s secret. This year’s summer 2008 perfume is overshadowed by the famous brand Victoria’s Secret (Very Sexy Dare) decision to renew their female aroma launched in 2002 for the first time. It is more courageous and causing. It’s experimental, live and organizers of Very Sexy Dare recommend to unchained, bright and seductive women. The new aroma includes flavours like Maltese orange, purple freesia and grapefruit tree. Furthermore include notes of bergamot, pineapple juice, tamarind nectar, leaves of filbert, yellow jasmin, lily, nutmeg, white peony, sandal tree, musk and tonka bean. The face of this aroma is Marisa Miller, a Victoria’s Secret new model. Very Sexy Dare will be accessible in concentration of scented water in bottles 30, 75 and 100 ml.

Besides the market share being captured by Victoria’s Secret, other top five fragrances of 2008 are:

• Very appealing Givenchy Summer Cocktail
This one is amazing. The fragrance presents a combination of pomegranate pink and cooling freshness with the original rose-infused fragrance. It’s fun, romantic, and spontaneous.

• Aqua Allegoria Guerlain Figue-Iris
From Guerlain is L’Instant it has an incredible scent of fig and iris scents together with bergamot, vanilla and pink grapefruit is brilliant. It’s hot, chic, and classy.

• Classique Summer Fragrance Jean Paul Gaultier
Gaultier scents are famous for extremely cool and really stylish women. The scents are reminiscent of Africa multiplied by citrus notes, Arabian jasmine, ylang-ylang, and white iris. Its glamorous, sexy, and provocative.

• Calvin Klein Eternity
As the name suggests, the fragrance lasts forever. It combines fragrance of wet bamboo leaf, lily of the valley and ginger. It’s elegant and exquisite.

• I Love Love by Moschino
It is for women that love and live life. A delightful and unusual combination of citrus, and feminine florals with cinnamon leaves, woods and musk. It’s enticing, scintillating, and sensational.

If a look is in fashion there is a perfume to fit that look that is what the world of women is about. It is designed to blend with your natural body odors to create a unique subtle scent that is your signature. You know you love fragrance because they lift your world. Globally the perfumery industry shares 19% of the total cosmetic industry. The art of modern fragrance making owes much to practices developed in ancient Egypt. The Egyptian attached great importance to perfumes and cosmetics which men and women wore to make themselves attractive and alluring, to restore vitality and good health and as a means of venerating the gods and of negotiating a passage to realm of hereafter. Since then that elusive fragrant whiff and charming facial colours have been perceived to have the powers to uplift certain memorable to cherish and relieve.

Perfume enjoyed huge success during 17th century where the supplies were encouraged by napoleon Bonaparte, made de pompadour and in England by King Henry and Elizabeth. A frivolous product but with a fleeting effect, perfume is the mainstay of a considerable industry. Talking about France where the perfume started, nine out of ten women and one out of two men use perfume. The major brands in market are Lancôme, Guy Laroche, Giorgio Armani, Paloma Picasso and Lanvin.

In India too, since ages, scent was celebrated by poets, contemplated by philosophers and universally appreciated for their profound resonance with body, mind and soul, with increased awareness level and higher disposable incomes, both Indian men and women now believe in liberal use of fragrance and cosmetics to uplift their everyday existence.

The scents for women are predominantly floral, fruity and spicy, eve basically meant for eve wear. With a rapidly growing perfume market, the wearing of perfumes has become more of a necessity, as scents differ from person to person depending on the type, mood and emotions, they are personal buy. Fragrances are also season some meant for summer and other more suited to winter.

The floral, fruity, sporty, light and airy perfumes are summer fragrances while the spicy and heavier fragrance is for colder season. With greater exposure, higher aspiration and lifestyle statement to make the consumer settle for the best that their pockets can fetch, there is huge variety to choose from .Go ahead and sail through the garden of senses.

Five things you must possess to be a Perfect perfume lover-

•    Strong interest,
•    Full-blown perfume mania
•    Connoisseurship
•    Rampant cynicism.
•    Try to keep track of all the new perfume releases and to smell as many of them as you can possibly manage.

Go for this Gucci’s new fragrance and try your luck flirting with a guy next door.

When Gucci decided to create its latest fragrance, the house’s artistic director, Frida Giannini, set herself quite a task to create the perfume equivalent of a Niketown flagship, huge and impressive and filled to the brim with everything a fan could possibly dream of asking from a brand. It would distill the essence of Gucci — the label’s unrestrained luxury. The name said it all: Gucci by Gucci.

This product by gucci was already famous with the masses before its actual inauguration.This stuff is strong and fruity and top-loaded with patchouli. But Gucci by Gucci starts loud, but it calms nicely. Gucci by Gucci was developed by perfumer Ilias Ermenidis, and the notes include guava, raspberry, pear, chamomile, Tahitian Tiare flower, orange blossom, spider lily, patchouli, honey and musk. It isn’t too masculine for a woman to wear, but still guys can try it to suit their personality. It is quietly sexy, with ambary-spicy warmth that is perfect for fall. The bottle is attractive, and it looks appropriately Gucci-ish. The lasting power is good.